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About MyAssets

All-in-One Wealth & Asset Management App
Where organisation meets innovation—founded with a vision to simplify the way people manage their assets, MyAssets brings clarity, security, and control to your portfolio.
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Our Story

Founded with a vision to simplify asset management, MyAssets brings every part of your portfolio together in one secure, intuitive platform.
2017
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Parent company, Pax Holdings formalised initial concept and commenced a roll-up and merger strategy to acquire a number of key components. Brand positioning research undertaken and initial management team hired and architecture planning commences.
2018-2019
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Initial UI/UX planning phase and Proof of Concept release completed by small internal development team. Ukrainian outsource team hired at end of 2019 to take development to the next level.
2020-2023
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Development and roll-out on Google Firebase and Google Suite commence. COVID and Ukraine war have severe impact on development output resulting in switch from Ukraine to core programming teams based in Taiwan, Manila, and Europe. UK office opened to lead future support services (GDPR / Compliance).
2024
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Completed user group testing and finalized roadmap for additional feature releases and B2B Services.  European development team expanded with Portugal-based tech outsource supplier.  Beta Release at year end.
2025
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Multiple third-party API‘s integrated, penetration testing completed. Commercial release (web and mobile web) in Q3 2025.  Various accreditation and certification completed.  Development processes adjusted in line with our AI impact assessment strategy.
Stuart Denton
CEO
With 25 years of international experience across 4 continents, Stuart has worked in the Finance, FMCG and Organisation & Management fields and holds a Bachelors and Masters degree (hons) in Marketing and Economics.
Robert Lennox
COO
Robert has over 15 years of experience in leadership and management positions. Having commissioned from Sandhurst he served operationally in the British Army, before transitioning to work for a family office managing a diverse asset portfolio.
Brian Hooper
Platform Delivery Expert
Brian has 25+ years of experience managing and developing enterprise software platforms for many blue-chip companies operating in the gaming and finance sectors. He brings a wealth of technical and product knowledge to the MyAssets business.
Marta Lagut
Head of Customer Success
Dynamic, results-driven professional with a proven track record of building and leading high-performing customer service teams in fast-paced startup environments. Marta is passionate about delivering exceptional customer experiences and driving customer satisfaction to meet the demands of rapid growth.
James Weaver
Head of Marketing
With an extensive background in marketing, James leads his team with expertise in marketing automation, project management, technical writing, and strategic planning.

Our Team

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Stuart Denton

Stuart Denton

CEO
Robert Lennox

Robert Lennox

COO
Brian Hooper

Brian Hooper

Platform Delivery Expert
Marta Lagut

Marta Lagut

Head of Customer Success
James Weaver

James Weaver

Head of Marketing

Our Products

MyAssets brings everything you own into one intelligent platform — from finances and properties to art, collectables, and personal belongings. Designed to simplify and modernise wealth management, it gives you a clear, connected view of your entire portfolio — helping you track, value, and manage every asset with ease and confidence.
MyFinances

MyFinances

Manage your cash & banking with traditional investments, crypto, insurance, and other assets with one integrated finance organiser.
MyFinances
MyProperties

MyProperties

Organise your real estate — rentals, family homes, offices, etc. — and keep track of their valuation while connecting them to your other assets.
MyProperties
MyCollectables

MyCollectables

Made for collectors, by collectors. Keep track of and organise your prized collectables with a digital gallery created with intuitive asset management and value-tracking tools.
MyCollectables
MyBelongings

MyBelongings

Your personal inventory manager. Declutter and digitally catalogue your belongings while keeping track of their valuation and associated documents and images.
MyBelongings

Built with features that make asset management effortless.

From secure document storage to smart asset linking, MyAssets gives you the tools to organise, connect, and understand every part of your portfolio.
Global Dashboard
Global Dashboard
View your current net worth across all asset types, currencies, and locations. Quickly understand the value of assets, liabilities, and net worth across all categories on the platform.
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Document Vault
Document Vault
Securely store important files related to your assets – such as contracts, invoices, and certificates – with easy retrieval whenever you need them.
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Address Book
Address Book
Connect your contacts to relevant assets and identify their roles in the management of your assets (e.g. financial advisors, shareholders, beneficiaries, art consignees, etc.).
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Groups
Groups
Optimise your assets' organisation with customisable categories using the Groups feature, allowing for quick sorting and effortless navigation.
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Delegates
Delegates
Give the right people access. Add your collection manager and others as Delegates, to manage your collection on your behalf. Whether you only want them to access your collection or manage all of your assets – it's all up to you.
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Smart Asset Linking
Smart Asset Linking
Seamlessly integrate all your assets – like collectables and personal belongings – with your property records, creating a unified system for managing everything you own.
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See MyAssets in action — watch how everything connects in one dynamic platform.

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Our Trusted Partners

Our platform integrates with top brands for seamless asset management.
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Your Assets' Security is Our Priority

We go beyond basic protection. Our multi-layered security approach keeps your information safe at every step.

Bank-Grade Encryption

Your data is protected with the same level of encryption used by leading financial institutions — ensuring that every detail you store remains private and secure.
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Secure Cloud Infrastructure

MyAssets is hosted on trusted, industry-leading servers with continuous monitoring, backups, and redundant storage for maximum data integrity and uptime.
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Controlled Access & Permissions

Decide who can view, edit, or manage your assets with flexible delegate permissions and account-level access control, designed to keep your information safe.
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GDPR-Compliant & Privacy-First

Built with compliance and transparency in mind, MyAssets adheres to strict GDPR standards to ensure your personal and financial data stays protected.
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All Assets, One Platform.

Your Complete Platform for Smart Asset Management.

MyAssets Limited is an agent of Plaid Financial Ltd., an authorised payment institution regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 (Firm Reference Number: 804718). Plaid provides you with regulated account information services through MyAssets Limited as its agent.
2025 MyAssets Limited. All rights reserved